No - that is part of our Ernie magic! We use a combination of our database and software to find the most relevant influencers for your brief from the platforms themselves. This means that we can approach influencers that are uniquely tailored to your brand and product each time. This can be categorised from age range and geographical location through to interests and passions.

We always ask for guidance on the influencer categories you’d like to try your product, and love when you share example influencers that you love. However, we will only send products to influencers that confirm they would like to try out your product. While this means that you can’t pick and choose exactly who tries, it gives a much better chance of the influencer trying, loving and sharing your product! 

You sure can! Our delivery partner network is able to dispatch products Australia-wide. This means that we can work with you to determine the influencers that are best fit for your product and make sure it is in the right hands.

No, no money exchanges hands! Influencers who confirm they are keen to try your product, are sent a sample and are encouraged to share their thoughts and love in exchange for the product. 

At the heart of Ernie is authentic product seeding to real people. Which means influencers only post content if they like the product. While that means that there isn’t a guarantee, this is where our process of sending only to influencers who are interested in sampling is super important.

We also have a wealth of previous campaign experience across diverse brands and products, so we can give you a clear indication on the scale of content to expect based on your brief.

We can absolutely work with you to give influencers creative prompts for their content, but expect a mix of stories and in feed posts (videos, carousels, and stills) across platforms. Ultimately, it’s up to them to try out the product how they choose - which is where the beauty of influencer seeding comes in!

We can work with you to share brand preferences with the creators, but as this is a gifted campaign, influencers are not obligated to adhere to these guidelines.

Absolutely! Whether it’s leaving a Google review or a review on your website, we can work with you to figure out the best way to do this. The main thing is: keep the process clear and simple.

Share that social proof! As long as you credit the influencer, you can organically share content on your own social media channels. If you’re looking to put spend behind any influencer content, this can often come with a small fee - but we can work with you to speak to the influencer if this is something you have your eye on!